What’s public opinion, and who’s your public?

Communications | 2010-03-03 | No Comments

What has changed about the concept of public opinion since the new millennium and the development of social media? One could argue: everything.

Build your brand and your business with public speaking

Brand-building | 2010-01-24 | No Comments

Public speaking can help build your brand, your business and your credibility as an authority. Take some time to prepare, and you’ll make a great impression.

In search of online community

Communications | 2010-01-16 | 4 Comments

Websites that communicate authenticity and value have the best opportunity to foster community and build a following, as shown by several sites created by northern Nevadans with diverse interests and talents.

Amplifying a confused breast cancer message doesn’t really help anyone

Communications | 2009-12-28 | No Comments

Whatever you believe about the correct age to start mammograms, last week’s release of revised breast cancer screening guidelines from the US Preventive Services Task Force was an example of a poor communication strategy — and resulting confusion and backlash.

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