Top 5 tips: When crisis hits
No one can plan when a crisis happens, but every business should have a plan for handling crises. Emergencies can be natural or human in origin; your business may be interrupted because of a flood or other disaster, or you could be faced with negative news because of an employee’s or your own mistake. A public relations professional can help develop a crisis communications plan that will be flexible enough to cover contingencies in notifying your stakeholders such as employees, shareholders, customers, regulatory agencies and elected officials. A solid crisis communications plan will help protect your company’s priceless brand and reputation and help you to communicate quickly, working with stakeholders and media to minimize any potential negative impacts, rumors or incorrect information.
