SaferMoto.com CEO Alan Cunningham wears the lilghtweight airbag-equipped SaferMoto vest comfortably over his leather jacket.

With more than 10 million motorcycles in the U.S., more than 87 percent owned by men, Father’s Day gifts for the men on bikes are resonating with the women in their lives.  SaferMoto.com, distributor of innovative airbag-technology safety vests and jackets for riders, has discovered its fans aren’t just motorcycle owners, but also include the women who live with and ride with their motorcycling men. 

“Our vests and jackets are being discovered as unique gifts for people who ride from those who want to make sure riders stay as safe as possible,” said Alan Cunningham, SaferMoto.com CEO.  “Our vests and jackets are lightweight, stylish and comfortable, yet they offer a level of protection unmatched by any other type of safety gear or armor.” 

SaferMoto can fill Father’s Day orders through June 9 to arrive before the holiday on June 17.  “We maintain a great stock in a wide range of sizes, from youth and women’s up to men’s XXXL in our most popular vests,” said Cunningham. Prices start at $370 for the vests and $499 for the jackets. 

SaferMoto vests and jackets work through a simple cord connecting the garment to the motorcycle.  Inflation from a compact replaceable CO₂ cartridge is triggered instantly when the rider falls.  

SaferMoto’s vests and jackets have received glowing testimonials from users.  Rob Grant of Agoura Hills, CA, had a crash going around a curve.  “I cannot stress enough how amazing this safety product is…I slid on my back and before I hit the ground, it went off, and I have to say it feels like you’re on an air mattress, nearly totally removed from what’s going on below you,” he said.  Professional racer Josh Morros of Reno, NV, was quoted in a 2012 news report on Reno NBC affiliate KRNV-TV, saying, “It’s almost like you don’t even hit dirt. You just land on a pillow.”

Airbag-equipped apparel now is used in more than 30 countries worldwide and has been standard equipment for law enforcement departments including the Tokyo Police. 

To order or for more information on SaferMoto.com products for Father’s Day, visit www.SaferMoto.com or contact the company at 877-250-6686 or sales@SaferMoto.com.

*****

About SaferMoto.com.com:  SaferMoto.com.com was created to offer motorcyclists and equestrians the safest possible experience, whatever their level of performance or competition.  The company, based in Sparks, NV, distributes a full line of Hit-Air vests and jackets using advanced airbag technology to offer an unparalleled level of protection to riders of all ages.  These products now are used by the Tokyo Police Department and in more than 30 countries worldwide.

Professional image consultant, actress and modeling coach Myree Townsend will present a free mini-seminar on fashion and image for women of all ages at the May Designing Divas Night Out event.

Many women think they spend too much time and money shopping without achieving satisfying results in assembling a smashing, workable wardrobe.  Real Deals on Home Décor will offer solutions with “Free your inner fashionista,” a workshop at the May Designing Divas Night Out, 5:30 to 7 p.m., Tuesday, May 22 at the Real Deals on Home Décor Reno store, 1445 S. Meadows Pkwy., Suite 209, Reno.  The event is free and also features networking, appetizers, beverages and store discounts. Space is limited and RSVPs are required for this special presentation by contacting 775-853-4303 or reno@realdeals.net.  

Professional image consultant, actress and modeling coach Myree Townsend of Image Just for You will present a mini-seminar on fashion and image designed for women of all ages.  Townsend will offer advice on selecting colors, analyzing individual fashion personality, time- and money-saving wardrobe shopping strategies and accessorizing one outfit for a multitude of occasions.

 “My goal in this workshop is to help each person discover her unique fashion personality and build confidence in order to make a winning first impression in any situation,” said Townsend. 

The monthly Designing Divas Night Out is an event for women to learn more about design in all of its forms, meet old and new friends, enjoy refreshments and shop in a relaxed and fun atmosphere.     Every attendee will receive 15 percent off her favorite item (valid for single purchase of Real Deals décor), and anyone who brings a friend who is new to Real Deals on Home Décor also will be awarded $5 Real Deals cash for both herself and her friend.  

For more information, please contact Real Deals on Home Décor at 775-853-4303 or reno@realdeals.net.

Jamie Cooke, investment and retirement coach and principal with MC2 Wealth Solutions, will present retirement strategies for business owners and entrepreneurs at the May 16 eWomenNetwork Reno/Carson/Tahoe Chapter event.

Retirement is a big dream for most people, but it often remains just that – a dream without realistic planning.  At the next eWomenNetwork Reno/Carson/Tahoe Chapter event, Jamie Cooke, Chartered Financial Consultant, will present “Turning your desires into dollars,” with strategies designed specifically for business owners and entrepreneurs to create the financial future they envision.  The event takes place 5 p.m. to 8:15 p.m. (doors open and informal networking begins at 4:30 p.m.), Wednesday, May 16, 2012, at the Hidden Valley Country Club, 3575 East Hidden Valley Dr., Reno. 

Attendees will learn at this session:

• Secrets that all money-savvy women embrace
• A simple exercise to increase “desirement” dollars
• Ways to build investment portfolios that fit individual lifestyles

The event also features dinner, eWomenNetwork’s trademarked Accelerated Networking^TM and a business expo.

Jamie Cooke, CLU, ChFC, CDFA, AIF®, is a co-founder of MC² Wealth Solutions, LLC.  Her Reno-based practice incorporates working with women business owners and baby boomers in wealth accumulation and asset management, retirement income planning and legacy planning.  Jamie Cooke’s accreditations include Chartered Financial Consultant, Certified Divorce Financial Analyst, Accredited Investment Fiduciary and Certified Life Underwriter. She earned her undergraduate degree in business management from the University of Phoenix.

eWomenNetwork is the No. 1 resource for connecting and promoting women and their businesses, offering Accelerated Networking  and other resources designed to build relationships and success.  The evening also includes dinner and a business expo.  The cost is $40 for eWomenNetwork members, $50 for non-members and $60 for late registration beginning May12.  Vendor display tables also are available; for more information or to register, visit www.ewomennetwork.com/chapter/reno  or call 775-853-2120.

Stage Fright ushers intrigue to the theater in an unpredictable tale presented by TheatreWorks of Northern Nevada, May 4-13 at McKinley Arts Center in Reno.

History, intrigue and revenge come together in the next TheatreWorks of Northern Nevada production, Stage Fright, a play by Charles Marowitz.  The production runs at 8pm, May 4, 5, 11 and 12 and at 2pm, May 6 and 13 at the McKinley Arts Center, 925 Riverside Drive in Reno. 

In the play, a leading metropolitan drama critic is led by an attractive production assistant into a recently discovered nineteenth-century theater.  The critic plans to film a television interview there for a documentary on the actor John Wilkes Booth, who once acted on those very boards.  The critic, F.F. Charnick, is notorious for his venomous reviews.  But nothing is as it seems: Charnick is kidnapped and the full weight of a career of devastating reviews may cost him his life.

Stage Fright stars local actors Brian Ault, Cecil Averett and Kristina Harris and is directed by David Zybert and Corinne Hasenau.  The production is suitable for ages 16 and older. Ticket prices are $12 general admission and $10 seniors and students.  For reservations and more information, go to www.twnn.org or call 775-284-0789.

1.                  Public relations retains many times the value of paid advertising due to its credibility.  Public relations is the alignment of a business’s products, service and values with the needs of its customers.  It builds brands through “earned transactions,” notably publicity through news, whether in traditional or social and online media, while advertising is based on paid transactions.  Having been mediated by an editor or other objective party, public relations bears the stamp of authority of third-party endorsement or word of mouth.

2.                  Content rules the online universe, and who better than the professionals in public relations firms to provide quality, well-crafted content that delivers real value to readers?  When a company has somewhere between 140 characters and a 300-word blog post to create a compelling, meaningful message, every word acquires more heft.  No room is available for meandering prose that doesn’t captivate the reader and quickly make important points.  PR firms hire pros who are trained in journalism and also have a spark of creativity that makes headlines and copy sparkle.

3.                  If content rules, search engine optimization, SEO, is the power behind the throne.  Companies can’t just launch a website and hope for miracles.  They need public relations professionals on their side who will assure every page is optimized for search engines, and news releases are delivered with judicious use of keywords.  Reporters and customers are using search constantly – it’s the No. 1 online activity, and Google is by far the leader in this sphere.  Even if your content is amazing, it may be lonely and undiscovered without the essential traffic direction of good SEO.

4.                  The “relations” in public relations are more important now than ever.  Relationships with journalists and knowledge of the best ways to deliver the message are PR specialties.  The mass emailing tactics of the past no longer work; public relations professionals not only have the media lists but also know how to segment them to reach specific editorial contacts with specific messages.  A 2011 survey of journalists worldwide found that while social media is gaining in use, public relations firms were still the number one source reporters use for their stories, and news releases were cited as the first stop in writing a story. 

5.                  Social media is full of possibilities and fraught with peril.  Whether a company is a multi-billion-dollar brand or a local retail establishment working to build a brand, those in charge of the social media messaging need to know the rules of the road.  PR pros can offer the counsel on how to use social media platforms to listen to customers, avoid pitfalls and, returning to the original definition of public  relations, how to align the company’s values, products and services with the needs of its customers.  Public relations is about building your brand through earned credibility and trust – and that can never be bought.

Judy DeLong, Real Deals on Home Decor; Cheree Spinks, Vault Denim; Molly Coin, Real Deals on Home Decor; and Peggy Tavener, Victorian Fancies, peruse Vault Denim's extensive selection of jeans.

Real Deals on Home Décor is offering guests at the April Designing Divas Night Out a preview of the newest fashions in denim and silver at a “Bling and Blues” event, 5:30 to 7 p.m., Tuesday, April 24 at the Real Deals on Home Décor Reno store, 1445 S. Meadows Pkwy., Suite 209, Reno. Cheree Spinks of Vault Denim and Janice Brooks of Silpada jewelry will present designer jeans at affordable prices, along with unique silver jewelry at this free event that also features networking, appetizers, beverages and store discounts.

“Denim has become a fashion essential, and we’re offering the opportunity for women to find the perfect pair of designer jeans for any body type at Vault Denim’s amazing prices, with money left over to buy a beautiful piece of Silpada silver jewelry,” said Judy DeLong, co-owner of Real Deals on Home Décor with her husband, Bob DeLong.

The monthly Designing Divas Night Out is an event for women to learn more about design in all of its forms, meet old and new friends, enjoy refreshments and shop in a relaxed and fun atmosphere. Every attendee will receive 15 percent off her favorite item (valid for single purchase of Real Deals décor), and anyone who brings a friend who is new to Real Deals on Home Décor also will be awarded $5 Real Deals cash for both herself and her friend.

For more information, please contact Real Deals on Home Décor at 775-853-4303 or reno@realdeals.net.

Reno physician T. Brian Callister, MD, is president of the Nevada State Medical Association and national medical director for LifeCare. He will speak at the American Hospital Association Leadership Summit.

T. Brian Callister, MD, FACP, FHM, has been selected as a speaker for the American Hospital Association’s 2012 Leadership Summit, which will be held July 19-21 in San Francisco.  Billed as the “most important hospital leadership conference of the year,” the Leadership Summit draws more than 1,200 top executives who gather to hear from nationally recognized speakers on topics of strategic interest to hospitals and health systems.

Dr. Callister will be presenting on Saturday, July 21, on the topic of “Successful discharge options for your medically complex patients: The continuum and the post-acute balancing act.”   

Dr. Callister, recently nominated as one of Modern Healthcare’s 50 most influential physician executives, is a recognized leader in the field of post-acute care and is the national medical director for LifeCare, a system of 27 hospitals in 10 states.  He serves on the Center for Medicare and Medicaid Services Technical Expert Panels for long-term acute care hospitals and for inpatient rehabilitation facilities. He is the current president of the Nevada State Medical Association as well as president of the northern Nevada district for the American College of Physicians.

Johanna McClain, certified brand strategist and business coach, will present "Zen and the art of defining your brand" at the eWomenNetwork Reno/Carson/Tahoe Chapter dinner event, April 18, 2012.

Branding is both a strategy and an art, and defining what a business offers is just the beginning.  The next eWomenNetwork Reno/Carson/Tahoe Chapter event presents “Zen and the art of defining your brand,” with Johanna McClain, certified brand strategist, 5 p.m. to 8:15 p.m. (doors open and informal networking begins at 4:30 p.m.), Wednesday, April 18, 2012, at the Hidden Valley Country Club, 3575 East Hidden Valley Dr., Reno. 

Attendees will learn at this powerful session:

• Why it’s important to communicate clearly what product or service a business  provides
• How a business can distinguish itself from the competition
• What makes a business unique
• Why businesses must brand or be branded, and how to achieve brand attitude, authenticity, alignment and action

The event also features dinner, eWomenNetwork’s trademarked Accelerated Networking^TM and a business expo.

Johanna McClain is a business success strategist, certified brand strategist and certified business coach who injects ethics, drive and core values into everyday business. She works with business owners throughout the region, offering insight and success strategies that have routinely grown their businesses  beyond their expectations. Her four “Brand A’s,” attitude, authenticity, alignment and action, are simple steps to get known.

eWomenNetwork is the No. 1 resource for connecting and promoting women and their businesses, offering Accelerated Networking  and other resources designed to build relationships and success.  The evening also includes dinner and a business expo.  The cost is $40 for eWomenNetwork members, $50 for non-members and $60 for late registration beginning April 14.  Vendor display tables also are available; for more information or to register, visit www.ewomennetwork.com/chapter/reno  or call 775-853-2120.

Lisa Mantkus, RN, and Terry Vasenden, with Sierra Health Mart Pharmacy. Lisa Mantkus is speaking at the Nevada Women's Expo on "Weight loss with healthy lifestyle choices."

The Nevada Women’s Expo is celebrating its 10^th anniversary event, March 31-April 1, 2012, at the Reno-Sparks Convention Center, and the occasion has been recognized by elected officials locally and statewide.  Reno Mayor Robert Cashell declared March 31-April 1 as Nevada Women’s Expo Days, and Sparks Mayor Geno Martini proclaimed it Nevada Women’s Expo Weekend.   Both mayors cited the Expo’s history as the region’s largest and longest-running consumer show focused on women’s interests, needs and aspirations.  Nevada’s Governor and U.S. Senators also have recognized the Expo, with Governor Brian Sandoval and Senator Dean Heller issuing certificates of recognition and Senator Harry Reid sending a certificate of commendation. 

This year’s Expo promises to be historic in a number of ways, with firsts including free childcare (first-come, first-served basis), a tea garden and recognition of 33 “Expo-nential Women” who were nominated by their friends, neighbors and co-workers for improving quality of life in the community.  Tahoe Creamery is offering free ice cream tastings to choose their new “Blue Lake” ice cream flavor.  The first 100 arrivals at the Expo on Saturday will be given free lipid screenings from Abbott.  Northern Nevada Medical Center also is offering free blood pressure checks and body fat analysis during the weekend.  More prizes than ever before will be offered, including ten $100 “shop the show” winners and many additional door prizes.     

This heart of the Expo is always the exhibitors, and this year’s event offers close to 200, covering an array of women’s interests, including business, careers, education, money management, health, fitness, beauty, home and garden, food and wine, creative arts and volunteerism.  Many are offering special deals, samples and new products and services.  The Expo stage will host more than 20 intriguing speakers and demonstrations.  Among the luminaries will be Dee Wallace, actress from ET: The Extra-Terrestrial and author of Bright Light: Spiritual Lessons from a Life in Acting, and Loral Langemeier, entrepreneurial expert and author of Yes! Energy.

For complete Expo event information, schedules and a $2 discount coupon off the general admission price of $7, good for up to 10 people, visit www.nevadawomensexpo.com. 

*****

About the Nevada Women’s Expo: Now celebrating its 10^th anniversary year, the Nevada Women’s Expo is northern Nevada’s premier consumer show focused on women.  The Expo offers local businesses unique opportunities to reach women with their messages and products.  With its array of exhibitors, speakers and demonstrations, the Nevada Women’s Expo is dedicated to providing a uniquely positive annual event for women to learn about the latest in health, fitness, beauty, business, finance, education, lifestyle enhancement and the arts.

Darla Burrow, Phyllis Barbera and Peg Tavener enjoy an evening of networking and shopping at a recent Designing Divas NIght Out event at Real Deals on Home Decor's Reno store.

Real Deals on Home Décor is inviting guests at the Designing Divas Night Out to make some extra cash this month by bringing in unwanted gold jewelry for a special Gold Refinery event, 5:30 to 7 p.m., Tuesday, March 27 at the Real Deals on Home Décor Reno store, 1445 S. Meadows Pkwy., Suite 209, Reno.  Clayton Ross of the Gold Refinery will be on hand to evaluate and buy gold items at this free event that also offers networking, appetizers, beverages and store discounts.

“We’re asking our guests to bring in their bling for this opportunity to clean out the jewelry box as well as earn money,” said Judy DeLong, co-owner of Real Deals on Home Décor with her husband, Bob DeLong.

The monthly Designing Divas Night Out is an event for women to learn more about design in all of its forms, meet old and new friends, enjoy refreshments and shop in a relaxed and fun atmosphere.     Every attendee will receive 15 percent off her favorite item (valid for single purchase of Real Deals décor), and anyone who brings a friend who is new to Real Deals on Home Décor also will be awarded $5 Real Deals cash for both herself and her friend.  

For more information, please contact Real Deals on Home Décor at 775-853-4303 or reno@realdeals.net.