CenterPontCommunity.com website redesign helps more small businesses to connect, learn and grow

The CenterPoint Community website redesign was part of its strategy to be a leading resource for small business growth.

Natalie and Alan Tiras created CenterPointCommunity.com in 2010 as an innovative extension of their core business, Incline Village, Nevada-based CenterPoint Corporate Services. Through their years of work in forming entities for hundreds of corporations and non-profits, they were struck by an additional unmet need: that of small business owners and entrepreneurs to connect – not only with one another, but with ideas and resources for collaboration and growth. 

That’s how CenterPointCommunity.com was born.  Launching in 2010, CenterPointCommunity.com underwent a 2011 website redesign through a collaborative effort including CenterPoint owners and staff, Susan Hill Public Relations~Marketing and Marian Samuelson with Ion Design.  The collaboration retained the CenterPoint brand blue and grey colors and iconic target design, added the “Where small businesses connect, learn, grow” swirl tagline and the subheading: “At CenterPoint Community, social networking means business.  Join a community specifically designed for your small business!” 

Through Natalie and Alan Tiras’ tireless networking efforts and focus on outstanding customer service, along with a website with enhanced appeal and functionality, CenterPoint Community exploded from 300 members to more than 10,000 in just the first six months of 2011.  The Community scored big wins with business group affiliations including the Independent Association of Businesses and Northern Nevada Development Authority (NNDA).   The site now offers members a bounty of visibility-boosting features including hosted profiles, blogging and discussion forums.  An array of business services, free business forms, seminars, events listings and advice topics make CenterPointCommunity.com a vibrant online destination where small businesses easily, effectively – and profitably –can connect, learn and grow.

“Social media has become a sea in which a small boat can get lost,” said Rob Hooper, NNDA executive director.  “With CenterPoint, we have a very well thought-out and functioning platform to create an in-state networking vehicle.  We are limited only by our own creativity in how we can use this site.  We plan to utilize this in every way possible.” 

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The Barrel Rack: Creating unique and decorative wine storage from recycled wine barrels

Chet Bassetti was a wine-loving inventor with an inspiration when he dreamed up the idea of creating a wine rack from a wine barrel. The retired engineer also was a perfectionist, working tirelessly on a design that would be beautiful as well as ideal for the barrel’s round shape. Chet Bassetti and his wife, Diane Bassetti, two years ago formed The Barrel Rack to create and market their racks manufactured from barrels for home builders, designers, remodelers and wine shops. Now, in perfect step with the times, they have built a better rack: an eco-friendly barrel rack that uses recycled, rather than new barrels.

See the coverage from KRNV- News 4 Reno and view the complete news release on PRWeb.