Collaborating to improve women’s healthcare around the world

Breast cancer | 2010-05-31 | No Comments

Collaborating and communicating with clinical staff in far-flung countries in Africa, Asia, South America and Europe, the Breast Health Global Initiative has developed workable breast cancer screening and treatment guidelines that match resources on the ground – however limited those resources may be.

Amplifying a confused breast cancer message doesn’t really help anyone

Communications | 2009-12-28 | No Comments

Whatever you believe about the correct age to start mammograms, last week’s release of revised breast cancer screening guidelines from the US Preventive Services Task Force was an example of a poor communication strategy — and resulting confusion and backlash.

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